Starting July 2025, TikTok began transitioning its advertising strategy to GMV Max, gradually phasing out manual formats like LSA, VSA, and PSA under ROI 1.
Currently, the Product GMV Max feature is only available in the United States, the United Kingdom, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, and Singapore. Undoubtedly, this signals that TikTok is accelerating the shift toward automated advertising.
To keep pace with the change, we have implemented major upgrades. And we’re excited to announce that AdsPolar now supports TikTok GMV Max.
You can now easily create, launch, and manage GMV Max campaigns directly through AdsPolar, with full integration into TikTok’s ad platform for a streamlined experience. We've also upgraded our data dashboard to support in-depth GMV Max performance analysis, empowering global advertisers to drive better results.
🧐Keep reading to discover how GMV Max campaigns and AdsPolar’s new features can help you scale faster with automation.
What is TikTok GMV Max？
TikTok GMV Max is an AI-powered advertising product designed to help TikTok Shop sellers boost their total sales (GMV) with minimal effort. It simplifies the entire ad campaign process, from selecting the best-performing content to managing ad delivery and budget automatically.
It works by combining your organic content, paid ads, and even affiliate videos into one high-performing automated campaign. The tool finds your best creatives (videos, product images, etc.), scales what’s working, and pauses what’s not in real time.
There are two types of GMV Max:
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Product GMV Max: Focuses on driving overall product sales.
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LIVE GMV Max: Designed to boost sales during livestreams.
Learn more about the differences between LIVE GMV Max and Product GMV Max.
What You Should Know about GMV Max?
1.Primary Ad Account Limitation
Only the primary ad account (set in Seller Center) can run GMV Max campaigns for a TikTok Shop. Switching accounts will pause existing campaigns.
If you switch the primary ad account, all existing GMV Max campaigns under the previous account will be automatically paused. Please make sure to set and confirm your primary ad account in Seller Center in advance.
2.No Duplicate Product Promotion
A product can only be promoted in one GMV Max campaign at a time. If duplicated, it will be automatically paused or removed by the system. Before creating a new campaign, you must manually remove or close other campaigns promoting the same product.
3.Creative Pool Matters
GMV Max pulls from your ad account’s creative library, so make sure you have enough high-quality, diverse assets, including UGC, KOL videos, and mashups.
4.Campaign Settings Affect Performance
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Choose the right optimization goal (e.g., ROI target)
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Set an adequate daily budget to allow sufficient learning.
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Ensure no overlapping campaigns with the same product.
5.Monitor Performance & Optimize
Keep an eye on the performance dashboard in Seller Center to monitor results and make adjustments if needed.
👉Learn more about how to create a GMV Max campaign
What's New in AdsPolar This Time?
1. Launch GMV Max Campaigns Directly
You can now activate Product GMV Max Campaigns directly from AdsPolar’s Promotion dashboard. Choose your campaign objective — Website Conversions, Product Sales, Traffic, or Lead Generation and set up multiple GMV Max campaigns in just a few clicks.
It's perfect for A/B testing and validating GMV Max performance across different product lines. This new feature saves time while helping TikTok Shop sellers maximize impact with minimal effort.
2.Smarter Reporting with Ads + Sales Insights
GMV Max frees up your time by automating ad operations, but it's still crucial to keep an eye on key metrics like click-through rate (CTR), conversion rate, average order value (AOV), and gross merchandise value (GMV) to make timely strategic adjustments.
That’s where AdsPolar’s upgraded Report makes a difference, merging ad performance with sales data to give a clear, end-to-end view. You can quickly spot trends, surface hidden growth levers, and resolve issues fast. If ROI dips, the data highlights whether it’s due to targeting gaps or bidding inefficiencies, so you can act fast and optimize with precision.
How AdsPolar Helps You Win with GMV Max
1.Effortless Creative Handling
GMV Max campaigns will automatically combine your available creatives and content from your ad account. That’s why a large, diverse creative cloud storage is essential. You need to ensure you have enough high-quality assets ready for rotation with various formats, such as KOL videos, UGC content, and mashup-style compilations.
Naturally, managing creatives for GMV Max campaigns becomes more complex, and here’s how AdsPolar helps you stay in control. Tagging System allows you to select the right creatives quickly and efficiently, simply search by tags to locate exactly what you need.
For example, if you want to quickly find all influencer videos related to your summer collection, just filter by the tag "Summer Influencer" and instantly access all relevant content without scrolling through hundreds of assets. You can also visually identify which summer influencer’s creatives perform best, then scale up the budget based on data-driven results.
2.Automated Monitoring and Optimization
To maximize the performance of GMV Max campaigns, sellers need to closely monitor ROI data and make real-time adjustments to bidding and budget. For businesses managing multiple campaigns across different product lines, manually tracking performance can be time-consuming and overwhelming. Here’s how the AI Assistant helps streamline the process.
Take a clothing brand as an example. The seller runs multiple GMV Max campaigns to promote various women's apparel items. Now, they can set up rules using AI Assistant to allocate more budget to high-performing campaigns: when a campaign’s cost is below $500 and ROI exceeds 20%, the AI Assistant will automatically increase the budget by 30%. The seller can respond to performance signals instantly and seize growth opportunities without manual intervention.
Real Example: Black Friday Campaigns
Curious how GMV Max performs with AdsPolar in real-world campaigns? Here’s a practical example from a Black Friday promotion.
T-10: Traffic Exploration
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Objective: Quickly launch and explore system-recommended audiences.
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Recommended ROI Target: 0.8+
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What to do:
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Create 1 GMV Max Campaign per product with AdsPolar’s Bulk Ad Creation.
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Enable AutoSelect to let TikTok pick and test creatives automatically.
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This phase enables the system to learn what works, paving the way for improved optimization later.
T-7: Stabilize Ad Spending
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Objective: Ensure stable delivery
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Recommended ROI Target: 1.0+
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What to do:
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Bulk upload creatives to AdsPolar's Creative Library
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Add 50+ creatives to each campaign, including paid and VSA (video shopping Ads) content.
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Check whether all VSA creatives are authorized.
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Use the ACA (Ad Creative Authorization) tool to bulk authorize historical content.
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A large, diverse creative pool is essential at this stage. The more creative inputs the system receives, the better it learns, leading to smarter distribution and more efficient budget allocation.
T-5 to T: Scale Performance
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Objective: Enter the high-consumption period with aggressive testing and scaling.
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Recommended ROI Target: 0.7+
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What to do:
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Increase daily new creatives.
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T-5 to T-3: Add 20 new creatives/day
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T-2 to T: Add 40 new creatives/day
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Use AdsPolar’s Creative Reporting & Tagging System
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Tag creatives by type (e.g., influencer videos, UGC, edited compilations)
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Analyze performance by tag (CTR, CVR, etc.)
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Identify and scale high-converting combinations like "Usage Experience + Limited-Time Offer"
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Take Control of GMV Max with AdsPolar
Automation doesn’t mean giving up control — not when you have the right tools.
With AdsPolar, you can strike the perfect balance between automation and precision. Whether you're running one campaign or one hundred, AdsPolar helps you stay in charge of what matters most: performance, budget, and growth.
Here’s what you can do with AdsPolar for GMV Max:
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Bulk launches and manages GMV Max campaigns across product lines, in just a few clicks.
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Monitor ROI in real-time with integrated ad + sales dashboards.
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Tag, track, and optimize creatives at scale to surface what converts best.
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Automate smart rules with AI, like boosting budgets on high-ROI campaigns
As TikTok evolves toward automated advertising, AdsPolar ensures you're not just keeping up — you're staying ahead. Whether it's Black Friday or your next big launch, you’ll have the visibility, flexibility, and intelligence to scale confidently.