The core of e-commerce advertising lies in data-driven decisions. However, traditional data analysis tools often face the following problems:
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Data is scattered across different platforms, making integration difficult.
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Reports are complex and require manual organization and analysis, which is time-consuming.
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Lack of real-time data makes it hard to quickly respond to market changes.
These pain points make it challenging for advertisers to accurately assess ad performance, optimize strategies, and ultimately affect ROAS.
AdsPolar’s Solution
AdsPolar offers powerful data dashboard features that support cross-platform data integration, customizable templates, and visual displays. You can view all key metrics of your campaigns in one interface, quickly generate reports for daily performance, products, shops, influencers, tags, and creatives, and share them in real-time across your team.
Creating a New Report
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In the popup, set the basic information for the report.
🔔 Channel Types
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Summary: A cross-channel, cross-account report with general metrics such as spend, impressions, clicks, conversions, etc.
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Single Channel: A cross-account report for a single channel, including unique metrics for that channel, such as completed registrations, add-to-cart actions, etc.
🔔Comparative analysis
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Comparative analysis: This feature allows you to group data in your dashboard by multiple dimensions and compare data across different groups. For example, compare ad performance in different countries or regions.
🔔 Folders
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Sample Data Reports: Recommended templates by the system. You can refer to these templates to set up your own data reports.
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Template Reports: Initial reports for various types. You can save them as your own for use.
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Shared Reports: Reports shared with you by other users.
Reports Types
Customized Report
A customizable visual dashboard with cards. You can set the chart type, data dimensions, and freely combine custom cards to quickly view the overall performance of your campaigns.
Summary Report
Supports cross-channel and cross-account report analysis, covering various dimensions like channels, regions, accounts, campaigns, ad groups, placements, products, and shops.
For example:
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Channel Performance Report: View the performance of each advertising channel.
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TikTok Shop Report: Cross-account report to see the performance of different stores.
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TikTok SPU Report: Cross-account report to track performance for individual products.
Creative Report
Summarizes data for the same creative across different channels and accounts. Supports ROAS and other metrics to evaluate the cost and profitability of your creatives. Multi-dimensional analysis is also supported, such as Creative x Media buyer, Creative x Designer, Creative x Tag, etc.
Tag Report
Allows you to add tags to ad accounts, campaigns, and ad groups. You can then use tag reports to analyze data based on these tags.
Store Report
Independent site customers can view ad data by product dimension, including e-commerce platform sales, order data, and ROAS performance. (Requires store authorization in AdsPolar)