Your product title is often the first thing shoppers see—in search results, ads, or your Shopify store. A great title can stop the scroll, attract clicks, and increase conversions. A weak one can bury your product in a sea of competition.
Crafting high-converting product titles isn’t just about stuffing in keywords—it’s about balancing clarity, persuasion, and search optimization.
1. Start with the Most Important Information First
Online shoppers scan quickly, so put your core product identifier up front:
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Product type (e.g., “Women’s Running Shoes”)
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Key feature or material (“Leather Crossbody Bag”)
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Brand name (especially if it’s well-known)
Example:
Instead of: Stylish and Comfortable Trainers – Women’s – Brand X
Try: Brand X Women’s Running Shoes – Breathable Mesh, Lightweight
2. Use Keywords Strategically (But Naturally)
Your titles should help products appear in both Google search and Shopify’s internal search.
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Research relevant keywords with tools like Google Keyword Planner or Ubersuggest.
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Avoid keyword stuffing—keep the title easy to read.
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Use primary keywords early in the title for better SEO weight.
Example:
“Organic Cotton Baby Blanket – Soft, Hypoallergenic Swaddle for Newborns” hits both clarity and keyword coverage.
3. Highlight Unique Selling Points (USPs)
Shoppers need a reason to click your product over others. Incorporate:
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Material (e.g., stainless steel, organic cotton)
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Key benefit (e.g., waterproof, eco-friendly)
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Special feature (e.g., foldable, wireless)
This works especially well in competitive niches where buyers compare multiple options.
4. Keep Titles Concise but Descriptive
Aim for 50–70 characters—enough to give details without being overwhelming.
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Too short? Lacks selling power.
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Too long? Gets cut off in search results.
Remember: Shopify recommends keeping titles clear and scannable, especially for mobile users.
5. Follow a Consistent Structure
A uniform naming pattern across your store helps with branding and organization. For example:
[Brand] + [Product Type] + [Key Feature/Material] + [Color/Variant]
Example:
EcoWear Men’s Hoodie – Organic Cotton, Navy Blue
6. Incorporate Emotional Triggers (Where Appropriate)
Certain words can spark a stronger emotional response and push clicks:
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“Luxury,” “Premium,” “Limited Edition” for exclusivity
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“Cozy,” “Soft,” “Comfortable” for lifestyle appeal
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“Fast,” “Easy,” “Quick” for convenience products
Example:
Instead of: Wool Blanket – Grey
Try: Cozy Wool Blanket – Ultra-Soft, Winter Warmth in Grey
7. Optimize for Different Platforms
If you’re promoting your Shopify products through Google Ads, Meta, or TikTok:
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Google Shopping titles should front-load keywords for ranking.
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Social media ad titles should emphasize benefits over specs.
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For retargeting campaigns, lean into urgency or offers.
Tip: AdsPolar and similar tools can help test variations across channels to see which titles drive the highest CTR.
8. Test Variations and Track Performance
Just like ad copy, your product titles can benefit from A/B testing.
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Swap key features in/out
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Try different orders of information
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Measure CTR, add-to-cart rates, and conversion rates
Example Test:
A: “Stainless Steel Water Bottle – 1L, Leakproof, BPA-Free”
B: “BPA-Free Stainless Steel Water Bottle – 1L Leakproof Design”
9. Avoid Common Pitfalls
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Overuse of ALL CAPS (looks spammy)
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Too many buzzwords without substance
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Misleading claims (breaks trust)
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Leaving out essential details like size or variant
High-Converting Product Title Examples
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AeroFit Women’s Running Shoes – Lightweight, Breathable Mesh
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Organic Cotton Baby Onesie – Soft, Hypoallergenic, Newborn Size
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ChefPro Stainless Steel Knife Set – 5-Piece, Ergonomic Handles
Final Thoughts
Your Shopify product title is more than just a label—it’s your headline in the marketplace. By combining clarity, keyword optimization, and emotional appeal, you can create titles that rank well, attract clicks, and convert browsers into buyers. Keep testing, refining, and adapting based on performance data to stay ahead of competitors.