How to Create a Facebook Business Manager and Ad Account

Just getting started with Facebook ads? 🎯 Before you launch your first campaign, you need a Business Manager and Ad Account—your control center for all things advertising.

Here’s a step-by-step breakdown so you can set it up right the first time.

🧰 What Is Facebook Business Manager?

Facebook Business Manager is a free tool that lets you manage your ad accounts, pages, assets, and team permissions—all in one place. If you're running a brand or agency, it's the safest and most scalable way to advertise.

Why use it?

• Keep personal and business activities separate

• Manage multiple pages or ad accounts

• Assign roles and access securely

• Integrate tools like AdsPolar for cross-channel management

Step 1: Set Up Your Facebook Business Manager

1. Go to business.facebook.com

2. Click “Create Account”

3. Enter your business name, your name, and business email

4. Click Submit

🎉 You now have a Business Manager account!

From here, you’ll be able to connect your Facebook Page, Instagram profile, and manage your ad assets efficiently.

Step 2: Add Your Facebook Page(s)

Once inside your Business Manager:

• Go to Business Settings → Accounts → Pages

• Choose to Add a Page, Request Access, or Create a New Page

If you’re an agency managing a client’s page, you’ll want to Request Access instead of owning it directly.

Step 3: Create Your First Ad Account

1. In Business Settings, go to Accounts → Ad Accounts

2. Click “Add” → “Create a New Ad Account”

3. Fill in:

   • Ad account name

   • Time zone

   • Currency

4. Choose who this account will be used for (your business or a client)

5. Assign people and roles (like Admin or Advertiser)

✅ Tip: Use your business name in the ad account title so it’s easy to track across platforms—especially when using cross-channel tools like AdsPolar.

Step 4: Add a Payment Method

To start running ads:

• Go to Business Settings → Payments

• Click “Add Payment Method”

• Choose your billing country and enter credit card or PayPal info

📌 Pro Tip: Set up spending limits to avoid surprise charges—especially when testing campaigns.

Step 5: Set Up Facebook Pixel (Optional, But Recommended)

For conversion tracking and performance optimization:

• Go to Events Manager

• Click “Connect Data Sources” → “Web” → “Facebook Pixel”

• Name your pixel and connect it to your website

With AdsPolar, you can automatically verify pixel setup and event tracking—no manual code needed. 🙌

Step 6: Invite Team Members (If Applicable)

If you're working with a team or agency:

• Go to Business Settings → Users → People

• Click “Add” and enter the email addresses

• Assign appropriate permissions (Pages, Ad Accounts, Pixels)

This keeps your operations secure and transparent.

Final Tips for New Facebook Advertisers

• Use Business Manager, not your personal profile, to manage ads

• Create separate ad accounts for each brand/client if you're an agency

• Leverage tools like AdsPolar to manage multiple platforms (Facebook, TikTok, Google) from one place

• Double-check billing and currency settings—they can’t be changed later!

Wrapping Up

Setting up your Business Manager and Ad Account is the first key step toward scalable, professional advertising on Facebook. Whether you're an e-commerce brand or marketing agency, getting the setup right saves you headaches down the road—and lets you focus on what matters: performance.

And when you're ready to go multi-channel, AdsPolar helps unify your Facebook efforts with your other ad platforms, from creative to attribution. 🚀