May 15, 2025 — TikTok has officially launched a new AI-powered tool, Seller Assistant, designed to streamline operations for merchants on TikTok Shop.
Integrated directly into the TikTok Shop Seller Center, the new feature aims to help sellers navigate platform complexity, access insights faster, and make smarter decisions with minimal effort.
🤖 What Is Seller Assistant?
Seller Assistant is an always-on, AI-powered assistant tailored for TikTok Shop sellers. Unlike a basic chatbot, it functions as an intelligent, self-solving tool that delivers real-time guidance, personalized recommendations, and on-demand performance insights—all within the seller’s workflow.
🔍 Key Features
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Instant Answers: Whether sellers are asking "How do I boost visibility?" or "What’s the return policy?", the assistant delivers fast, actionable responses sourced from TikTok Shop’s internal knowledge base and the TikTok Shop Academy.
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Performance Snapshot: By simply asking, “How did my shop perform last week?”, sellers can instantly view key metrics like sales, traffic, and order breakdowns—without digging through analytics dashboards.
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Smart, Personalized Recommendations: Seller Assistant analyzes shop activity to suggest product opportunities, trend insights, and strategy tips tailored to each seller’s goals and operations.
🚀 Designed for Speed, Built for Sellers
Seller Assistant is deeply embedded into the Seller Center experience, eliminating the need to switch tabs or browse documentation. This ensures sellers get help exactly when and where they need it. Currently, some features are available only to U.S.-based sellers, with broader rollout plans expected in the coming months.
Find more details in this article on Seller Assistant : https://business.tiktokshop.com/us/blog/detail/10023391