Let’s be real—when was the last time you bought just a cleanser?
If you’re running a skincare brand on Shopify, you already know that skincare isn’t a one-step game. It’s a routine. A vibe. A whole self-care ritual. And that’s exactly why product bundles are your not-so-secret weapon for increasing AOV (average order value) and turning browsers into loyal customers.
Here’s how to do it right.
Why Bundles Are a Match Made in Skincare Heaven
Bundling works in skincare because customers don’t want just a product—they want a solution. Acne kit? Yes. Glow-up starter pack? Absolutely. Hydration trio? Take my money.
Some reasons why skincare bundles win:
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People trust your brand and want to try more from you.
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A complete routine removes decision fatigue (aka "what goes with this toner?!").
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You get to introduce new products without needing a hard sell.
Bundle Ideas That Actually Convert
Let’s break down not just what to bundle, but why these combinations work like magic for skincare consumers 👇
🧴 The Routine Bundle
Example: Cleanser + Toner + Moisturizer
Why it works:
Skincare shoppers often look for a complete system, not individual steps. New customers especially want guidance on “what goes with what.” When you offer a curated daily routine, you remove friction in the buying process and make them feel confident that all items are designed to work together. It also encourages larger first purchases and reduces churn.
Bonus: Highlight the "AM/PM Routine" in your product page to show when and how to use each item.
🛡 The Problem-Solver Kit
Example: Acne Kit (Salicylic Acid Cleanser + Spot Treatment + Oil-Free Moisturizer)
Why it works:
People don’t buy products—they buy solutions. When you bundle products around a skin concern (acne, dryness, redness, hyperpigmentation), you’re tapping into emotional urgency. Problem-based kits convert because they speak directly to the shopper’s pain point and offer an easy all-in-one answer.
Tip: Use UGC or before/after results to boost credibility and urgency.
✈️ The Mini or Travel Set
Example: Travel-size Cleanser + Serum + SPF
Why it works:
These sets reduce the psychological barrier to purchase. New customers who are hesitant to commit to full-size products are more likely to try minis. It’s low risk, high curiosity. Plus, travel kits double as great gift options and work wonders for holiday sales or subscription box upsells.
Suggestion: Use messaging like “Perfect for first-timers or weekend getaways.”
🎁 Seasonal Sets or Holiday Boxes
Example: Winter Glow Set (Vitamin C Serum + Hydrating Cream + Lip Balm)
Why it works:
Limited-time, themed bundles tap into urgency + seasonal relevance. During peak shopping times (like Black Friday or Valentine’s), shoppers are actively looking for giftable options—and holiday sets look premium, even if the components are standard. This is where packaging, naming, and value messaging really shine.
Pro tip: Add a countdown timer or “limited stock” label to create FOMO.
🌟 Bonus: The Bestseller Trio
Example: Your top 3 selling products, packaged as a "Fan Favorites Set"
Why it works:
Social proof is a strong conversion driver. Bundling your bestsellers into a single offer acts as a shortcut for shoppers who don’t want to research—they trust the crowd. This bundle also performs well in retargeting ads or post-purchase upsells.
Try this CTA: “These 3 products are in 90% of our customer carts—get them together and save!”
🛒 How to Set Up Bundles on Shopify (It’s Easier Than You Think)
You don’t need to custom-code your way into bundle heaven. Shopify has your back.
Try apps like Bundler, Fast Bundle, or Bold Bundles to create easy product combinations, auto-adjust inventory, and offer smart discounts.
A few tips:
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Make your bundle pages look clean and branded.
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Show real savings (e.g., “Save 20% when you buy the set!”).
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Use clear titles like “The Clear Skin Kit” or “Glow Routine Bundle”.
💸 Sweeten the Deal: Discounts That Nudge Shoppers to Spend More
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Buy 2, Get 1 Free → Encourages quantity without looking like a hard push.
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Spend $50, Get Free Shipping → Pair it with a bundle just under $50 😉.
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Time-limited offers → Create urgency. Think “48-Hour Glow Kit Deal”.
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Pop-ups or upsells at checkout → “Want to complete your routine with this serum? Add for 20% off!”
Case Snapshot: How GlowUp Skin Boosted AOV by $15
One Shopify skincare brand—let’s call them GlowUp Skin—used bundles to grow AOV from $32 to $47 in just 3 weeks.
What they did:
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Created a “Day & Night Duo” with cleanser + night cream
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Offered 15% off the bundle vs. buying individually
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Used TikTok to show routine demos with the bundle
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Promoted it in a site-wide banner and in post-purchase emails
Results? 💥 Higher conversions, better cart values, and more repeat buyers.
Final Thoughts: Bundles = Smart Selling
Don’t just think about selling more, think about selling smarter. Skincare bundles meet real needs, boost revenue, and create a better shopping experience.
So next time you're brainstorming your next product push, remember this:
One product solves a problem—three products build a lifestyle.
Ready to bundle up?