Many advertisers have experienced slow ad publishing on Facebook. This delay not only reduces campaign efficiency but can also cause businesses to miss critical marketing windows. Let’s explore common reasons behind slow Facebook ad approval and share practical tips to speed up the process.

Common Causes of Ad Review Delays

• System Backlog: During peak shopping seasons (like Black Friday or Christmas) or after major Facebook policy updates, the volume of ads for review spikes sharply. This often causes delays of 1 to 3 days.

• Ad Content Issues: Ads containing sensitive words (e.g., “best,” “guaranteed results”), restricted categories (health supplements, finance), or problematic content (nudity, violence) face longer review times.

• Account Reputation: New accounts or those with previous policy violations undergo stricter scrutiny, sometimes triggering manual reviews that slow down approvals.

• Landing Page Problems: Broken links, mismatched ad descriptions, or landing pages with prohibited content (false claims, scams) can also delay the review.

How to Speed Up Facebook Ad Approval

• Check Ad Status and Adjust Content: First, confirm your ad status in Ads Manager. If it’s “In Review,” it usually clears within 24 hours—just wait patiently. If “Rejected,” click “View Details,” fix the flagged issues, and resubmit. Avoid absolute claims like “100% effective” or “cheapest,” reduce text overlay on images (<20%), update creative assets, and ensure landing pages comply with Facebook policies.

• Contact Facebook Support & Duplicate Ads: Use Meta Business Help to submit an appeal if review exceeds 48 hours. Provide ad ID and account info, and request expedited review. If an ad is stuck, try duplicating it with minor tweaks (change headline or image) and submit as a new ad set.

• Monitor Account Health: Visit the Account Quality dashboard to check for unresolved violations. Frequent violations can hurt review speed—consider switching Business Managers or using a backup account if needed.

• Pre-check Creatives & Submit Outside Peak Hours: Use Facebook’s ad policy tools to pre-screen content. Avoid submitting ads during peak US business hours to reduce queue time.

• Build Account Trust: Maintain compliance and stable ad spend over time. Accounts with good track records usually get faster reviews.

How AdsPolar Helps Speed Up Facebook Ad Publishing

AdsPolar is a powerful ad management platform designed to tackle slow Facebook ad publishing. It offers batch ad creation and bulk submission features, allowing advertisers to generate and submit thousands of ads efficiently—without worrying about IP issues, VPNs, or internet speed.

With AdsPolar, you can:

• Create campaigns across multiple accounts and countries at scale with just a few clicks.

• Automatically generate large batches of ads by combining targeting, placements, and creatives through customizable rules.

• Reuse saved templates and historical ads to save setup time.

• Store assets like targeting packs, headline packs, and creative tags in a cloud library for quick access.

• Automatically name ads based on campaign details, improving organization and tracking.

AdsPolar also excels in data management, consolidating performance metrics across channels for a comprehensive view. This helps advertisers evaluate results from both product and team perspectives to refine strategies.

Conclusion

Understanding Facebook’s ad review process and addressing common pitfalls can significantly reduce publishing delays. Pairing these efforts with efficient tools like AdsPolar empowers advertisers to launch campaigns faster, reach their target audience sooner, and maximize ROI.