Want to stand out on TikTok? Crafting creative copy is the key!
For cross-border e-commerce, great copywriting can elevate brand visibility and drive sales. Here’s how you can get it right💡
Understand Your Target Audience
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Understand Audience Interests: Use data analysis tools to learn about your target audience's interests, needs, and pain points. For example, the audience for a beauty brand might be interested in skincare tips, makeup tutorials, and product reviews.
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Create User Profiles: Based on audience characteristics like age, gender, location, and interests, create detailed user profiles. This helps in accurately targeting content and copy.
Creative Copywriting Tips
Create Suspense
The first three seconds of your video are crucial to grabbing the user's attention. You can do this by setting up suspense, asking a question, or showing an intriguing scenario. For example, "Dare to try this amazing skincare secret?"
Put the Result First
Show the exciting result at the beginning of the video to spark curiosity. For example, "Watch this video and discover a skincare secret that will surprise you!"
Interactive Copy
Encourage user participation by using interactive copy, such as asking questions, setting up quizzes, or challenges. For example, "Will you help me achieve this goal?" or "How many puppies can you spot in this video?"
Since TikTok is a casual platform, using abbreviations like "afk" (away from keyboard) or "bs" (big smile) can make your copy feel more natural and authentic.
Use Text Features
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Add Space for Copy: Use TikTok’s text feature to display longer copy within the video, which prevents overcrowding in the description box and adds more depth to the video. For example, use text to showcase product features or instructions.
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Avoid Plagiarism Risk: If you are repurposing content, using text can make your video more unique and lower the chances of being flagged as plagiarized by the system.
Learn from Competitors’ Copy
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Collect Popular Copy: Find popular accounts in your niche and collect their successful video copy to build a copy bank. For example, beauty brands can reference successful beauty accounts on TikTok.
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Innovate with Your Own Twist: After gathering inspiration, adapt the copy to fit your own brand and product strengths. For example, incorporate brand elements or unique selling points.
Steps for Writing Copy
Define the Theme
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Choose Trending Topics: Leverage current trends or challenges related to your brand. For example, the hashtag #heatlesscurls has over 500 million views—create content around this topic.
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Highlight Product Features: Focus on the unique selling points of your product. For example, if your product is a skincare line with natural ingredients, emphasize "natural ingredients for gentle skincare" in your copy.
Write the Copy
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Keep It Concise: TikTok video descriptions have a 150-character limit, so make sure your copy is clear and to the point. For example, "Natural ingredients, gentle skincare to refresh your skin!"
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Use Real-Life Examples: Make your copy more convincing by sharing real-life cases or stories. For example, "See how this user improved their skin using our product!"
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Use Memes or Trends: Inject humor and relevance by using memes or popular cultural references. For example, "Only true beauty experts will understand this secret!"
Add Hashtags
Use popular and relevant hashtags that closely relate to the video content to increase discoverability.
For example, #BeautyTutorial, #SkincareSecrets. Don’t overload the video with too many hashtags to avoid being flagged as spam. It’s usually recommended to use 3-5 hashtags per video.
Test and Optimize
Before publishing, run small-scale tests to evaluate the effectiveness of your copy based on user feedback. For example, post different versions of the same video and track which generates more engagement. Regularly check video performance data and adjust your strategy accordingly.
For example, if you notice a specific type of copy gets more likes and comments, continue using that style. You can also leverage smart advertising tools like AdsPolar to optimize your campaigns, visualizing the return on ad spend (ROAS) and easing operational pressures.
By understanding your target audience, applying creative copywriting techniques, and following a structured copywriting process, cross-border e-commerce brands can effectively boost their brand awareness and user engagement on TikTok. Hope this article provides valuable insights and helps e-commerce professionals achieve success on the platform. 🔥