Want to improve your ad performance but not sure which type of Google Ads to use—or how to write headlines that actually convert? You’re in the right place. In this post, we’ll break down the different types of Google Ads available and share 20 headline examples to inspire your next campaign.
Why Understanding Google Ad Types Matters
Google Ads isn’t just one format. It’s a diverse ecosystem that includes search, display, video, and more. Choosing the right ad type helps you reach the right audience at the right time, while a strong headline captures attention and drives clicks.
This post is perfect for:
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Marketers launching or optimizing PPC campaigns
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Business owners looking to grow online visibility
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Agencies creating ad copy for clients
We’ll cover:
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The main types of Google Ads and their use cases
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Examples of real-world applications
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20 headline ideas to boost your click-through rates (CTR)
What Types of Google Ads Are There?
Here’s a breakdown of the main types of Google Ads, including where they show up and what they’re best for.
1. Search Ads
Where they appear: Top and bottom of Google Search results.
Best for: Capturing high-intent users actively searching for a product or service.
Use case: A plumbing company targeting "emergency plumber near me."
2. Display Ads
Where they appear: Across Google Display Network (GDN), including news sites, blogs, and apps.
Best for: Brand awareness, remarketing, and reaching a wider audience.
Use case: A skincare brand promoting a new moisturizer on lifestyle blogs.
3. Shopping Ads
Where they appear: Google Shopping tab and in search results with product images.
Best for: E-commerce stores with tangible products.
Use case: An online electronics retailer showcasing their best-selling headphones.
4. Video Ads (YouTube)
Where they appear: Before, during, or after YouTube videos.
Best for: Brand storytelling, product launches, and awareness.
Use case: A tech startup introducing a new productivity app.
5. Performance Max Campaigns
Where they appear: Automatically across all Google properties: Search, Display, YouTube, Gmail, and Discover.
Best for: Businesses that want automated optimization across channels.
Use case: A travel agency promoting vacation packages with dynamic creatives.
6. App Promotion Ads
Where they appear: Google Play, YouTube, Google Search, and Display Network.
Best for: Driving app installs and engagement.
Use case: A fintech company increasing downloads of its budgeting app.
7. Local Service Ads
Where they appear: Above paid search ads in local service areas.
Best for: Verified local businesses like electricians, locksmiths, or cleaners.
Use case: A local HVAC company getting leads from nearby homeowners.
How Many Ad Placements Does Google Have?
Google has hundreds of placements, thanks to its network:
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Google Search
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Google Display Network (over 2 million sites)
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YouTube
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Gmail
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Google Discover
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Google Maps (for local services)
Ad placements vary by campaign type, target audience, and device. Using Performance Max or Display Campaigns gives you access to the broadest inventory.
20 Google Ads Headline Examples
Struggling to write headlines that attract clicks? Use these as inspiration. Each one follows a proven formula—urgency, benefit, or curiosity.
1.Benefit-Focused Headlines
- Get a Custom Website in 24 Hours
- Cut Your Energy Bill by 40%
- Boost Your Sales With AI Tools
- Real Estate Listings You’ll Love
- Try the Easiest CRM for Free
2.Urgency Headlines
- 6Offer Ends Tonight – Save 30%
- Book Now – Limited Spots Available
- Get Same-Day Delivery Today
- Flash Sale: 2 Days Only
- Don’t Miss Out – Enroll Now
3.Question-Based Headlines
- Need Faster Internet?
- Tired of Manual Workflows?
- Looking for Last-Minute Gifts?
- Want to Save Time on Taxes?
- Searching for a Better Mortgage?
4.Curiosity-Driven Headlines
- What’s the Secret to Glowing Skin?
- See Why 10K Users Switched to Us
- Discover the Future of Investing
- You’ll Never Guess This Budget Hack
- The App Everyone Is Talking About
Final Thoughts
Understanding the types of Google Ads is key to building the right campaign for your goals—whether it’s traffic, conversions, or app installs. Pair that with high-impact headlines, and you’ll maximize your ad spend.
Test multiple ad types and headlines to see what resonates most with your audience. Then double down on what works.